{"id":854,"date":"2023-06-14T13:31:27","date_gmt":"2023-06-14T13:31:27","guid":{"rendered":"https:\/\/dmipavingandsealcoating.com\/blog\/?p=854"},"modified":"2023-06-14T13:31:28","modified_gmt":"2023-06-14T13:31:28","slug":"why-its-important-to-fix-potholes-and-cracks-asap","status":"publish","type":"post","link":"https:\/\/dmipavingandsealcoating.com\/blog\/why-its-important-to-fix-potholes-and-cracks-asap\/","title":{"rendered":"Why It\u2019s Important to Fix Potholes and Cracks ASAP"},"content":{"rendered":"\n

Avoiding and preventing potholes in asphalt can feel close to impossible in southern Florida\u2019s humid and rainy climate. <\/p>\n\n\n\n

Standing water weakens and erodes the asphalt, and then BAM! cracks are formed where water starts to do even more<\/em> damage. This is how potholes form. It may look like it\u2019s just a crack, but a lot is going on underneath the surface that can be detrimental to the longevity of your parking surface. <\/p>\n\n\n\n

Here are the three major reasons timely pothole repair and maintenance is a must, especially in hot, humid climates.<\/p>\n\n\n\n

1. Safety<\/strong><\/h2>\n\n\n\n

Perhaps one of the most important reasons to prioritize timely pothole repair is the safety of both your employees and your customers.<\/p>\n\n\n\n

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According to a series of legal cases and their corresponding real life events from ChicagoLawyer.com<\/a>, hitting a pothole can do as much damage as would happen if a vehicle were in an accident at 35 mph! <\/p>\n\n\n\n

As drivers work to avoid the potholes at your facility, they begin to drive outside of the usual driving pattern which can cause a significant number of accidents that you could potentially be held responsible for covering. <\/p>\n\n\n\n

Additionally, if a visiting customer is looking around or at their phone they have the ability to unknowingly step into a pothole resulting in an injury on your property.<\/p>\n\n\n\n

It\u2019s your responsibility as the property manager to make sure your business is safe and accessible<\/a> to both visiting customers and routine employees. <\/p>\n\n\n\n

2. Curb Appeal<\/strong><\/h2>\n\n\n\n

For commercial business owners, curb appeal is one of the most reliable strategies for attracting potential clients to your storefront.<\/p>\n\n\n\n

Customer experience (CX) is a top priority for any business and first impressions start in the parking lot.<\/p>\n\n\n\n

A parking surface riddled with potholes gives the illusion that you lack responsibility, dependability and generally don\u2019t care about your visiting customers.<\/p>\n\n\n\n

According to an Omnibus survey of 1,000 people:<\/p>\n\n\n\n